Classic Town fans will especially appreciate Week 3 of Bricktober 2010.  Right out of 1981 bearing the striking black and yellow-buttoned jacket, the Fire Chief is certainly a vintage  minifig.  Toys R Us (TRU)  is also offering a buy one, get 50% off a second set on most LEGO.  This certainly helps to alleviate some of the extra mark-up on most TRU LEGO.